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Lala Hu

Personal Details

First Name:Lala
Middle Name:
Last Name:Hu
Suffix:
RePEc Short-ID:phu424
[This author has chosen not to make the email address public]

Affiliation

Dipartimento di Scienze dell'Economia e della Gestione Aziendale
Università Cattolica del Sacro Cuore

Milano, Italy
http://dipartimenti.unicatt.it/segesta
RePEc:edi:dgcatit (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Chapters Books

Working papers

  1. Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Department of Management, Università Ca' Foscari Venezia.
  2. Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Department of Management, Università Ca' Foscari Venezia.
  3. Andrea Pontiggia & Lala Hu & Marco Savorgnan, 2013. "ChinaÕs Human Resources Development: Recent Evolution and Implications for the Global Market," Working Papers 29, Department of Management, Università Ca' Foscari Venezia.
  4. Francesca Checchinato & Lala Hu & Alessandra Perri & Tiziano Vescovi, 2013. "Internationalization of a Chinese "born glocal" brand: the case of Goodbaby," Working Papers 25, Department of Management, Università Ca' Foscari Venezia.

Articles

  1. Lala Hu, 2015. "Elledì e Inglesina: l'internazionalizzazione nel mercato cinese," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 301-314.
  2. Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2013. "The communication of foreign products in China through the store: an empirical analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 41-57, December.

Chapters

  1. Lala Hu & Mirko Olivieri, 2020. "Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 47-55, Springer.

Books

  1. Lala Hu, 2020. "International Digital Marketing in China," Springer Books, Springer, number 978-3-030-38160-8, June.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

    Sorry, no citations of working papers recorded.

Articles

    Sorry, no citations of articles recorded.

Chapters

  1. Lala Hu & Mirko Olivieri, 2020. "Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 47-55, Springer.

    Cited by:

    1. Velina Kazandzhieva, 2020. "Distribution Of Tourism Services In Omnichannel Retailing," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 335-343, October.

Books

  1. Lala Hu, 2020. "International Digital Marketing in China," Springer Books, Springer, number 978-3-030-38160-8, June.

    Cited by:

    1. Francesca Pratesi & Lala Hu & Riccardo Rialti & Lamberto Zollo & Monica Faraoni, 2021. "Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study," Italian Journal of Marketing, Springer, vol. 2021(3), pages 227-247, September.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CSE: Economics of Strategic Management (4) 2013-12-15 2013-12-29 2014-11-07 2018-09-24
  2. NEP-TRA: Transition Economics (4) 2013-12-15 2013-12-29 2014-11-07 2018-09-24
  3. NEP-INT: International Trade (2) 2013-12-15 2014-11-07
  4. NEP-MKT: Marketing (2) 2013-12-15 2018-09-24
  5. NEP-CNA: China (1) 2018-09-24
  6. NEP-ENT: Entrepreneurship (1) 2014-11-07
  7. NEP-HRM: Human Capital & Human Resource Management (1) 2013-12-29
  8. NEP-ICT: Information & Communication Technologies (1) 2018-09-24
  9. NEP-IPR: Intellectual Property Rights (1) 2013-12-15
  10. NEP-PAY: Payment Systems & Financial Technology (1) 2018-09-24
  11. NEP-SBM: Small Business Management (1) 2014-11-07

Corrections

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