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Distribution Of Tourism Services In Omnichannel Retailing

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  • Velina Kazandzhieva

    (University of Economics - Varna)

Abstract

Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.

Suggested Citation

  • Velina Kazandzhieva, 2020. "Distribution Of Tourism Services In Omnichannel Retailing," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 335-343, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:335-343
    DOI: 10.36997/TC2020.335
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    References listed on IDEAS

    as
    1. Lala Hu & Mirko Olivieri, 2020. "Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 47-55, Springer.
    2. Beck, Norbert & Rygl, David, 2015. "Categorization of multiple channel retailing in Multi-, Cross-, and Omni†Channel Retailing for retailers and retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 170-178.
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    Keywords

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    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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