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Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire

Author

Listed:
  • Dany Vyt

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Magali Jara

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Olivier Mevel

    (UBO - Université de Brest)

  • Thierry Morvan

    (UR - Université de Rennes)

  • Nélida Morvan

    (UR - Université de Rennes)

Abstract

This quantitative research focuses on the food " click and collect " buyers and their loyalty towards their retailer. User loyalty will be analyzed through the prism of the access, functional and relational proximity. The results confirm that the " click and collect " has intended to consolidate the service relationship established by the retailer with the customer. He actually perceives the " click and collect " as an additional service and is loyal to his retailer.

Suggested Citation

  • Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2017. "Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire," Post-Print halshs-01806406, HAL.
    • Handle: RePEc:hal:journl:halshs-01806406
    DOI: 10.3917/mav.093.0141
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01806406
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    References listed on IDEAS

    as
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    Cited by:

    1. Vyt, Dany & Jara, Magali & Cliquet, Gérard, 2017. "Grocery pickup creation of value: Customers’ benefits vs. spatial dimension," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 145-153.
    2. Bruno Durand, 2020. "Urban purchasing and city logistics - Logistic innovations [Achats en ville et logistique urbaine Les innovations en logistique urbaine modifient-elles les comportements d'achats ? Distribution et ," Post-Print hal-02970301, HAL.
    3. Magali Jara & Dany Vyt & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2018. "Measuring customers benefits of click and collect," Post-Print halshs-01806403, HAL.

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