IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Factors Affecting Consumer Evaluations Of Brand Extensions

  • Özge Sýðýrcý
  • A. Müge Yalçýn
Registered author(s):

    No abstract is available for this item.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.bujournal.boun.edu.tr/docs/13317359914.Ozge%20Sigirci.pdf
    Download Restriction: no

    Article provided by Bogazici University, Department of Economics in its journal Bogazici Journal of Economics and Administrative Sciences.

    Volume (Year): 24 (2010)
    Issue (Month): 1+2 ()
    Pages: 67-90

    as
    in new window

    Handle: RePEc:boz:journl:v:24:y:2010:i:1+2:p:67-90
    Contact details of provider: Postal: Natuk Birkan Hall, Bebek, 34342 İstanbul
    Phone: +90 (212) 359-6505
    Fax: +90 (212) 287-2453
    Web page: http://www.bujournal.boun.edu.tr
    Email:


    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. " The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 434-48, December.
    2. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
    3. Loken, Barbara & Ward, James C, 1990. " Alternative Approaches to Understanding the Determinants of Typicality," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 111-26, September.
    4. Wilfried Vanhonacker, 2007. "Brand extension naming strategies: An exploratory study of the impact of brand traits," Marketing Letters, Springer, vol. 18(1), pages 61-72, June.
    5. Zhang, Shi & Sood, Sanjay, 2002. " "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, University of Chicago Press, vol. 29(1), pages 129-41, June.
    6. Tauber, Edward M., 1981. "Brand franchise extension: New product benefits from existing Brand Names," Business Horizons, Elsevier, vol. 24(2), pages 36-41.
    7. Bhat, Sobodh & Reddy, Srinivas K., 2001. "The impact of parent brand attribute associations and affect on brand extension evaluation," Journal of Business Research, Elsevier, vol. 53(3), pages 111-122, September.
    8. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. " Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 185-93, September.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:boz:journl:v:24:y:2010:i:1+2:p:67-90. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lutfu Gozgucu)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.