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Factors Affecting Consumer Evaluations Of Brand Extensions

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  • Özge Sýðýrcý
  • A. Müge Yalçýn

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  • Özge Sýðýrcý & A. Müge Yalçýn, 2010. "Factors Affecting Consumer Evaluations Of Brand Extensions," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 24(1+2), pages 67-90.
  • Handle: RePEc:boz:journl:v:24:y:2010:i:1+2:p:67-90
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    File URL: http://www.bujournal.boun.edu.tr/docs/13317359914.Ozge%20Sigirci.pdf
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    References listed on IDEAS

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    1. Loken, Barbara & Ward, James C, 1990. " Alternative Approaches to Understanding the Determinants of Typicality," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 111-126, September.
    2. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-867, March.
    3. Bhat, Sobodh & Reddy, Srinivas K., 2001. "The impact of parent brand attribute associations and affect on brand extension evaluation," Journal of Business Research, Elsevier, vol. 53(3), pages 111-122, September.
    4. Wilfried Vanhonacker, 2007. "Brand extension naming strategies: An exploratory study of the impact of brand traits," Marketing Letters, Springer, vol. 18(1), pages 61-72, June.
    5. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. " Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 185-193, September.
    6. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. " The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 434-448, December.
    7. Tauber, Edward M., 1981. "Brand franchise extension: New product benefits from existing Brand Names," Business Horizons, Elsevier, vol. 24(2), pages 36-41.
    8. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
    9. Zhang, Shi & Sood, Sanjay, 2002. " "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, Oxford University Press, vol. 29(1), pages 129-141, June.
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