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Predicting customer lifetime value for hypermarket private label products

Author

Listed:
  • Hsin-Hui Lin
  • Hsien-Ta Li
  • Yi-Shun Wang
  • Timmy H. Tseng
  • Ya-Ling Kao
  • Min-Yi Wu

Abstract

This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality), private label image, repurchase intention, and customer lifetime value and investigates the moderating role of image fit. The originality of this study lies in filling the gap of previous research on antecedents of private label customers’ behavior by considering store awareness, image fit, and customer lifetime value. Partial least squares structural equation modeling was used to analyze data. The results indicate the following. Store image variables (except product quality) and store awareness affect repurchase intention directly or indirectly through private label image. Image fit moderates the relationships between store image variables (except product quality) and private label image. Private label image facilitates customer lifetime value. This study provides several theoretical and practical implications for hypermarket private label product developments.

Suggested Citation

  • Hsin-Hui Lin & Hsien-Ta Li & Yi-Shun Wang & Timmy H. Tseng & Ya-Ling Kao & Min-Yi Wu, 2017. "Predicting customer lifetime value for hypermarket private label products," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(4), pages 619-635, July.
    • Handle: RePEc:taf:jbemgt:v:18:y:2017:i:4:p:619-635
    DOI: 10.3846/16111699.2017.1308879
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    1. Ingrida Košičiarová & Zdenka Kádeková & Milan Džupina & Ľubica Kubicová & Marek Dvořák, 2020. "Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary," Sustainability, MDPI, vol. 12(23), pages 1-19, November.
    2. Syed Abdullah Farooq & Syed Rizwan Ali, 2018. "The National Mobile Brand Versus International Mobile Brand On The Consumers’ Buying Decision," Journal of Marketing and Logistics (JML), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 1-22, August.
    3. Pérez-Santamaría, Samanta & Martos-Partal, Mercedes, 2021. "Analyzing the effects of private-label supplier disclosure on retailer image," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).

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