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Les nouveaux formats alimentaires de proximité : regards croisés des distributeurs et des consommateurs

Author

Listed:
  • Marie-Christine Gahinet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Les groupes de distribution alimentaire ont majoritairement développé de nouveaux concepts de proximité au cours de ces dernières années. A quelle dimension de la proximité répondent ces nouveaux concepts ? Quelles sont les véritables attentes des consommateurs qui fréquentent ces formats de magasins ? A travers une approche qualitative basée sur la réalisation de 22 entretiens, à la fois auprès d'experts de la distribution et auprès de consommateurs, il apparaît que la recherche de gain de temps est un élément crucial de la fréquentation de ces magasins. Si les distributeurs ont bien pris en compte certaines attentes notamment en termes de gain de temps de trajet et de visite, ils ont parfois minoré d'autres aspects comme le gain de temps sur la préparation des achats et la notion de plaisir.

Suggested Citation

  • Marie-Christine Gahinet, 2014. "Les nouveaux formats alimentaires de proximité : regards croisés des distributeurs et des consommateurs," Post-Print halshs-01244568, HAL.
    • Handle: RePEc:hal:journl:halshs-01244568
    DOI: 10.3917/mav.071.0153
    as

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    Citations

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    Cited by:

    1. Virginie Baritaux & Camille Billion, 2016. "Les intermédiaires de la distribution dans la relocalisation des systèmes alimentaires : perspectives de recherche," Post-Print hal-01646095, HAL.
    2. Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2017. "Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire," Post-Print halshs-01806406, HAL.
    3. Olivier Mevel & Thierry Morvan & Nélida Morvan & Magali Jara & Dany Vyt, 2017. "Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix [Le Drive, service complémentaire ou can," Post-Print halshs-01806408, HAL.
    4. Andréa Gourmelen & Jeanne Lallement, 2016. "Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie," Post-Print hal-01488473, HAL.

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