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Incorporating big data within retail organizations: A case study approach

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  • Aversa, Joseph
  • Hernandez, Tony
  • Doherty, Sean

Abstract

The rapid growth in consumer-generated Big Data that are mostly sourced from various types of mobile devices and sensor technologies has placed increasing competitive pressure on retailers to leverage such data within their location decision-making practices. This paper examines the incorporation of Big Data within retail organizations. Through the analysis of three in-depth case-studies of major retail-related organizations operating in Canada, this research addresses the following two inter-related objectives: (i) to identify the awareness, availability, and development of Big Data environments; and, (ii) to explore the opportunities and challenges associated with new Big Data-based decision support systems within retail organizations. The characteristics of an ideal data environment for Big Data adoption and development to take place are identified. The key findings reveal that while there was general awareness of the importance of Big Data, it was evident that the adoption and development of Big Data decision support was heavily reliant on a data environment that promotes transparency and a clear corporate data strategy.

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  • Aversa, Joseph & Hernandez, Tony & Doherty, Sean, 2021. "Incorporating big data within retail organizations: A case study approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    • Handle: RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000138
    DOI: 10.1016/j.jretconser.2021.102447
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    3. Morimura, Fumikazu & Sakagawa, Yuji, 2023. "The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    4. Faruk Ahmeti & Hykmete Bajrami, 2024. "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
    5. Lutfi, Abdalwali & Alrawad, Mahmaod & Alsyouf, Adi & Almaiah, Mohammed Amin & Al-Khasawneh, Ahmad & Al-Khasawneh, Akif Lutfi & Alshira'h, Ahmad Farhan & Alshirah, Malek Hamed & Saad, Mohamed & Ibrahim, 2023. "Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    6. Rice, Murray & Sorenson, Matthew & Aversa, Joseph, 2022. "The geography of lifestyle center growth: The emergence of a retail cluster format in the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    7. Tanzeela AQIF & Abdul WAHAB, 2022. "Reshaping The Future Of Retail Marketing Through Big Data: A Review From 2009 To 2022," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(3), pages 5-24, September.
    8. Abdalwali Lutfi & Akif Lutfi Al-Khasawneh & Mohammed Amin Almaiah & Ahmad Farhan Alshira’h & Malek Hamed Alshirah & Adi Alsyouf & Mahmaod Alrawad & Ahmad Al-Khasawneh & Mohamed Saad & Rommel Al Ali, 2022. "Antecedents of Big Data Analytic Adoption and Impacts on Performance: Contingent Effect," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
    9. Davoudi, Zahra & Seifbarghy, Mehdi & Sarkar, Mitali & Sarkar, Biswajit, 2023. "Effect of bargaining on pricing and retailing under a green supply chain management," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    10. Mostaghel, Rana & Oghazi, Pejvak & Parida, Vinit & Sohrabpour, Vahid, 2022. "Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends," Journal of Business Research, Elsevier, vol. 146(C), pages 134-145.
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    12. Taleizadeh, Ata Allah & Moshtagh, Mohammad Sadegh & Vahedi-Nouri, Behdin & Sarkar, Biswajit, 2023. "New products or remanufactured products: Which is consumer-friendly under a closed-loop multi-level supply chain?," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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