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Navigating the Digital Frontier: Inherent Mechanisms, Challenges, and Strategies for Sports Consumption Upgrade in the Digital Economy

Author

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  • Huafeng Zhou

    (South China Agricultural University)

  • Zhejian Xiong

    (Sichuan University of Media and Communications)

Abstract

In recent years, the digital economy has reshaped the landscape of sports consumption, ushering in a new era characterized by technological advancements, data analytics, and immersive experiences. This research paper explores the intricate interplay of inherent mechanisms, problem analysis, promotion strategies, and the digital economy dynamics that drive sports consumption upgrades in this evolving digital age. The study underscores the central role of inherent mechanisms, emphasizing their pivotal role in steering sports consumption toward digital transformation. It delves into the nuances of organizational strategies, problem analysis, and promotional strategies, highlighting their critical importance in crafting successful market approaches. Also, the research sheds light on the transformative influence of the digital economy on sports consumption, emphasizing the need for businesses to adapt and evolve in response to shifting consumer behaviors. The study also explores the complexities of data privacy and security, the digital divide, and the escalating costs associated with technological advancements as challenges that must be addressed to foster a more inclusive and equitable sports consumption landscape. The theoretical contributions of this study lie in its exploration of the intricate relationships between inherent mechanisms, problem analysis, promotion strategies, and the digital economy. It offers a fresh perspective on the theoretical underpinnings of sports consumption upgrades, bridging traditional market dynamics with the nuances of digital transformation. Practical implications are substantial, offering insights for business strategists, policymakers, and market strategists to navigate the complex sports industry. It provides a blueprint for organizations to adapt to the digital economy, cultivate problem-solving strategies, and craft innovative promotional approaches, fostering growth and progress in sports consumption. Overall, this research advances our understanding of sports consumption upgrades in the digital economy, providing a comprehensive framework for businesses to thrive in this dynamic landscape. It opens avenues for future research, including qualitative analyses and longitudinal studies, to further explore the evolving nature of sports consumption in the digital age.

Suggested Citation

  • Huafeng Zhou & Zhejian Xiong, 2025. "Navigating the Digital Frontier: Inherent Mechanisms, Challenges, and Strategies for Sports Consumption Upgrade in the Digital Economy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 8687-8726, June.
    • Handle: RePEc:spr:jknowl:v:16:y:2025:i:2:d:10.1007_s13132-024-02005-9
    DOI: 10.1007/s13132-024-02005-9
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