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Report NEP-MKT-2018-09-24
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Bharati Wukkadada & Davendranath Jha & Chaitanya Patel, 2018, "Impact of On-Page HTML elements on SEO Rankings," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7209205, Jun.
- Yeh, C.-H. & Hartmann, M. & Langen, N., 2018, "The Role of Trust in Explaining Food Choice: Combining Choice Experiments and Attribute Best Worst Scaling," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia, International Association of Agricultural Economists, number 275980, Jul, DOI: 10.22004/ag.econ.275980.
- Francesca Checchinato & Lala Hu, 2018, "Managing digital marketing strategies in emerging markets: The case of China," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 12, Sep.
- Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018, "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208830, Jun.