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Strategic Implications of Emerging Chinese Multinationals:: The Haier Case Study

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  • Liu, Hong
  • Li, Kequan

Abstract

Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese companies.

Suggested Citation

  • Liu, Hong & Li, Kequan, 2002. "Strategic Implications of Emerging Chinese Multinationals:: The Haier Case Study," European Management Journal, Elsevier, vol. 20(6), pages 699-706, December.
    • Handle: RePEc:eee:eurman:v:20:y:2002:i:6:p:699-706
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