The regional character of Asian multinational enterprises
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- Francesca Checchinato & Lala Hu & Alessandra Perri & Tiziano Vescovi, 2013. "Internationalization of a Chinese "born glocal" brand: the case of Goodbaby," Working Papers 25, Department of Management, Università Ca' Foscari Venezia.
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KeywordsAsian multinationals; Regional strategy; Internationalization; Bibliometric analysis; Firm-specific advantages;
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