The Regional Focus of Asian Multinational Enterprises
In recent issues of this journal a debate has raged concerning the appropriate nature of academic research in the Asia Pacific region. In keeping with the expressed desire for both rigor and regional relevance in this research, we wish to demonstrate a strong commonality between the performance of large Asian firms and others from Europe and North America. The large Asian firms mostly operate on an intra-regional basis. It has been assumed that the path to success for Asian firms is globalization, yet we show that the literature supporting this is confined to a handful of unrepresentative case studies.
|Date of creation:||2007|
|Date of revision:|
|Publication status:||Published in Asia Pacific Journal of Management, 2007|
|Contact details of provider:|| Postal: 1309 East Tenth Street, Room 451, Bloomington, IN 47405-1701|
Web page: http://kelley.iu.edu/bepp/
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- Alan M Rugman & Alain Verbeke, 2004.
"A perspective on regional and global strategies of multinational enterprises,"
Journal of International Business Studies,
Palgrave Macmillan;Academy of International Business, vol. 35(1), pages 3-18, January.
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"The Regional Nature of the World’s Automotive Sector,"
2004-23, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
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