A Note on the Transnational Solution and the Transaction Cost Theory of Multinational Strategic Management
This article assesses the extent to which the results of Bartlett and Ghoshal's  work can be incorporated in what has now become one of the core explanations of multinational strategic management, i.e., the transaction cost-based theory of international production. We demonstrate that the transaction cost approach fully incorporates the empirical findings of Bartlett and Ghoshal's work. To do so requires that we make a new distinction between location-bound and non-location-bound firm-specific advantages. In addition, three possible uses of country-specific advantages by multinational enterprises need to be identified. While the transnational solution, as proposed by Bartlett and Ghoshal, is not itself a new theory of multinational strategic management, it is compatible with the transaction cost-based model of multinational strategic management.© 1992 JIBS. Journal of International Business Studies (1992) 23, 761–771
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Volume (Year): 23 (1992)
Issue (Month): 4 (December)
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