A Perspective on Regional and Global Strategies of Multinational Enterprises
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- Alan M. Rugman & Alain Verbeke, 2005. "A Perspective on Regional and Global Strategies of Multinational Enterprises," Chapters, in: Analysis of Multinational Strategic Management, chapter 8, pages 104-119, Edward Elgar Publishing.
- Alan M Rugman & Alain Verbeke, 2004. "A perspective on regional and global strategies of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(1), pages 3-18, January.
References listed on IDEAS
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Keywords
Semi-globalization; regional strategy triad; value chain; firm specific advantages; localization; global strategy;All these keywords.
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