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Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»

Author

Listed:
  • Gladkikh, Y.

    (Perm State National Research University, marketing department)

  • Sadikova, D.

    (Perm State National Research University, marketing department)

Abstract

This article analyzes the effectiveness of using of the franchising system on the example of a regional company «Ãîðîä Êîôå» (Perm region). The main content of this research is the analysis of the conversion of the organization to form a franchising business, examines the key stages of the introduction of this system.

Suggested Citation

  • Gladkikh, Y. & Sadikova, D., 2013. "Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_4_13
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    References listed on IDEAS

    as
    1. Charles I. Jones, 2008. "Intermediate Goods, Weak Links, and Superstars: A Theory of Economic Development," NBER Working Papers 13834, National Bureau of Economic Research, Inc.
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M55 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Contracting Devices

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