IDEAS home Printed from https://ideas.repec.org/a/ibf/gjbres/v6y2012i4p35-43.html
   My bibliography  Save this article

Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets

Author

Listed:
  • Vanaja Menon Vadakepat
  • Faisal Al Khateeb

Abstract

Learning market realities improves businesses. Kerala, India, traditional cottage units producing indigenous handmade goods are not an exception. Changes because of globalization have intensified competition to imported non-natural factory products into Kerala markets. Traditional industries, ignorant of these penetrations, struggle hard to challenge their urban competitors. Response delays may push these units out, replacing them with imported products. This study carries a market threat analysis to appraise current market realities for traditional products of Kerala. The first part of the study involves a competitor analysis with a survey focusing on 200 artisans selected from three districts. We focus on five market key causes. The primary survey focused on a sample of 200 artisans randomly selected from voluntary traditional craft units of three districts. Competitive profiles developed in this paper assessed the market realities and global challenges for handmade products. The second part of the analysis, studies the types of threat that could wreak havoc the future of handmade traditional products.

Suggested Citation

  • Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012. "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 35-43.
    • Handle: RePEc:ibf:gjbres:v:6:y:2012:i:4:p:35-43
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/gjbres/gjbr-v6n4-2012/GJBR-V6N4-2012-3.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Market Threat; Global & Rural Markets; Traditional Products; Kerala;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:gjbres:v:6:y:2012:i:4:p:35-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.