Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders
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References listed on IDEAS
- Irina SHTONOVA, 2011. "Issues in Co-operative Marketing of Tourist Destinations in Bulgaria – a Cluster Approach," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(3), pages 541-549, July.
- Wang, Ryan T. & Zhang, James J. & Tsuji, Yosuke, 2011. "Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan," Sport Management Review, Elsevier, vol. 14(4), pages 347-360.
- Abhigyan SARKAR, 2011. "Romancing With A Brand: A Conceptual Analysis Of Romantic Consumer-Brand Relationship," Management & Marketing, Economic Publishing House, vol. 6(1), Spring.
- Christopher Stoney, 2001. "Stakeholding: Confusion or Utopia? Mapping the Conceptual Terrain," Journal of Management Studies, Wiley Blackwell, vol. 38(5), pages 603-626, July.
- Pfahl, Michael E. & Kreutzer, Andrew & Maleski, Mike & Lillibridge, Jeff & Ryznar, Jeff, 2012. "If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(4), pages 518-537.
More about this item
Keywordsrelationship marketing; sports marketing; brand equity; sports branding; systemic relationship marketing; fan club.;
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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