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A dynamic perspective in Freeman’s stakeholder model



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    Stakeholder literature has acknowledged the need to complement the extant theory on stakeholder management by more dynamic perspectives. This article makes use of the recent terminology of stakewatcher and stakeseeker to illustrate the dynamic aspect of stakeholder theory transposed in the graphical representation of Freeman’s stakeholder model. Presenting a few selected case studies, it applies the scheme on the concept of value responsibility chain; it exemplifies the role of stakeseekers in various forms of activism, from shareholders, NGOs and government, in the stakeholder mobilization process. The paper clarifies how stakewatchers and stakeseekers can profoundly affect stakeholder salience, especially in crises. The transposition and integration of the dynamic aspect of stakeholder theory into the graphical representation strengthen the forceful pedagogical value of the Freeman’s stakeholder graphical model.

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    Paper provided by Ghent University, Faculty of Economics and Business Administration in its series Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium with number 11/727.

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    Length: 25 pages
    Date of creation: Jun 2011
    Date of revision:
    Handle: RePEc:rug:rugwps:11/727
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    1. Benjamin Neville & Bulent Menguc, 2006. "Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders," Journal of Business Ethics, Springer, vol. 66(4), pages 377-391, 07.
    2. Christopher Stoney, 2001. "Stakeholding: Confusion or Utopia? Mapping the Conceptual Terrain," Journal of Management Studies, Wiley Blackwell, vol. 38(5), pages 603-626, 07.
    3. Doh, Jonathan P. & Teegen, Hildy, 2002. "Nongovernmental organizations as institutional actors in international business: theory and implications," International Business Review, Elsevier, vol. 11(6), pages 665-684, December.
    4. Salma Damak-Ayadi & Yvon Pesqueux, 2005. "stakeholder theory in perspective," Post-Print halshs-00154129, HAL.
    5. Damak-Ayadi, Salma & Pesqueux, Yvon, 2005. "Stakeholder theory in perspective," Economics Papers from University Paris Dauphine 123456789/406, Paris Dauphine University.
    6. Yves Fassin, 2008. "Imperfections and Shortcomings of the Stakeholder Model’s Graphical Representation," Journal of Business Ethics, Springer, vol. 80(4), pages 879-888, July.
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