Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
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- repec:eee:joreco:v:17:y:2010:i:5:p:355-373 is not listed on IDEAS
- Funk, Daniel C. & Ridinger, Lynn L. & Moorman, Anita M., 2003. "Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers," Sport Management Review, Elsevier, vol. 6(1), pages 1-31, May.
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- Vlad ROSCA, 2013. "Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 490-499, July.
- repec:gam:jsusta:v:10:y:2018:i:3:p:740-:d:135227 is not listed on IDEAS
More about this item
KeywordsFan motives; Consumer behaviour; Professional baseball; Sport Interest Inventory; Fan loyalty;
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