IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i3p1927-d744535.html
   My bibliography  Save this article

Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations

Author

Listed:
  • Michal Varmus

    (Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia)

  • Milan Kubina

    (Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia)

  • Pavol Boško

    (Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia)

  • Martin Mičiak

    (Department of Management Theories, Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia)

Abstract

The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity of sports. This concept is a pivotal element in influencing the acquisition of financial contributions for sports organizations (from the state and sponsors) as well as in attracting new members. We conducted an online questionnaire in 2021 focusing on the concept of the perceived popularity of sports in Slovakia. The number of observations was 338, out of the total population of Slovak citizens over the age of 15. We also applied other methods, including content analysis, induction, deduction, comparison, and synthesis analyses. The analysis of the data led to the following findings: in this context, the two most popular sports were hockey and European football; the greatest propensity for fan self-identification was observed for European football, hockey, and basketball; men who indicated a preference for cycling were significantly larger fans of the sport than women; European football and motorsports were almost exclusively preferred by men; skiing, volleyball, and tennis were preferred by women; and basketball was preferred by the youngest respondents. This study aimed to propose recommendations for approaching sustainability, assuming that increasing popularity represents an opportunity to increase a sport organizations’ membership base.

Suggested Citation

  • Michal Varmus & Milan Kubina & Pavol Boško & Martin Mičiak, 2022. "Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1927-:d:744535
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/3/1927/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/3/1927/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vanessa Ratten, 2018. "Sport Business and Entrepreneurship," Management for Professionals, in: Sport Entrepreneurship, chapter 6, pages 79-96, Springer.
    2. Kirstin Hallmann, 2012. "Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches," Sport Management Review, Taylor & Francis Journals, vol. 15(1), pages 33-42, January.
    3. Kuang-Hua Hu & Fu-Hsiang Chen & Gwo-Hshiung Tzeng, 2016. "Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM," Sustainability, MDPI, vol. 8(7), pages 1-21, June.
    4. Kateryna Lysenko-Ryba & Dominik Zimon, 2021. "Customer Behavioral Reactions to Negative Experiences during the Product Return," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    5. Miriam Jankalová & Radoslav Jankal, 2020. "How to Characterize Business Excellence and Determine the Relation between Business Excellence and Sustainability," Sustainability, MDPI, vol. 12(15), pages 1-25, July.
    6. Nicolau, Juan L., 2012. "The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case," Omega, Elsevier, vol. 40(5), pages 503-510.
    7. Wang, Ryan T. & Zhang, James J. & Tsuji, Yosuke, 2011. "Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan," Sport Management Review, Elsevier, vol. 14(4), pages 347-360.
    8. Ran Wang & Tiantian Jia & Rui Qi & Jinhua Cheng & Kang Zhang & Erwei Wang & Xi Wang, 2021. "Differentiated Impact of Politics- and Science-Oriented Education on Pro-Environmental Behavior: A Case Study of Chinese University Students," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    9. Ryan T. Wang & James J. Zhang & Yosuke Tsuji, 2011. "Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 347-360, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michal Varmus & Milan Kubina & Martin Mičiak & Michal Šarlák & Ivan Greguška, 2023. "Sustainable Management of the Public Financial Model for Sports Support in Slovakia," Sustainability, MDPI, vol. 15(14), pages 1-27, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Moital, Miguel & Bain, Amy & Thomas, Harriet, 2019. "Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events," Sport Management Review, Elsevier, vol. 22(5), pages 652-666.
    2. Vlad ROSCA, 2013. "Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 490-499, July.
    3. Yueh-Tung Hua & Kun-Yu Liu & Hsien-Che Huang & Ian D. Rotherham & Shang-Chun Ma, 2023. "Testing Variation in Esports Spectators’ Motivations in Relation to Consumption Behaviour," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    4. Su-Lan Pan & Homer C. Wu & Alastair M. Morrison & Min-Tzu Huang & Wen-Shiung Huang, 2018. "The Relationships among Leisure Involvement, Organizational Commitment and Well-Being: Viewpoints from Sport Fans in Asia," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    5. Lin, Sheng-Hau & Zhao, Xiaofeng & Wu, Jiuxing & Liang, Fachao & Li, Jia-Hsuan & Lai, Ren-Ji & Hsieh, Jing-Chzi & Tzeng, Gwo-Hshiung, 2021. "An evaluation framework for developing green infrastructure by using a new hybrid multiple attribute decision-making model for promoting environmental sustainability," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    6. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    7. Chiara Mazzocchi & Luigi Orsi & Guido Sali, 2021. "Consumers’ Attitudes for Sustainable Mountain Cheese," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    8. Jinming Wang & Jialu Dai & Bart Julien Dewancker & Weijun Gao & Zaiqiang Liu & Yue Zhou, 2022. "Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China," IJERPH, MDPI, vol. 19(18), pages 1-23, September.
    9. Chunshan Zhou & Dahao Zhang & Xiong He, 2021. "Transportation Accessibility Evaluation of Educational Institutions Conducting Field Environmental Education Activities in Ecological Protection Areas: A Case Study of Zhuhai City," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    10. Dan Gabriel Anghel, 2018. "Market-Level Sports Sentiment: The case of the Romanian Frontier Stock Market," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 10(2), pages 095-0108, December.
    11. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).
    12. Luay Jum’a & Dominik Zimon & Muhammad Ikram, 2021. "A Relationship between Supply Chain Practices, Environmental Sustainability and Financial Performance: Evidence from Manufacturing Companies in Jordan," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    13. Young Dae Ko & Seung Hwan Jung & Sung Hee Kim & Sung Wook Lee, 2018. "Sustainable Sport Scheduling Approach Considering Team Equity for the Korean Professional Baseball League," Sustainability, MDPI, vol. 10(2), pages 1-11, February.
    14. Yingxue Xia & Hong-Youl Ha, 2021. "Does Customer Orientation Matter? Direct and Indirect Effects in a Service Quality-Sustainable Restaurant Satisfaction Framework in China," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
    15. Nicolau, Juan Luis & Kim, Hyoeun & Liu, Xianwei, 2021. "The search value model: Detecting abnormal searching behavior," Annals of Tourism Research, Elsevier, vol. 87(C).
    16. Doyle, John R. & Chen, Catherine H., 2013. "Patterns in stock market movements tested as random number generators," European Journal of Operational Research, Elsevier, vol. 227(1), pages 122-132.
    17. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    18. Srđan Dimić & Dragan Pamučar & Srđan Ljubojević & Boban Đorović, 2016. "Strategic Transport Management Models—The Case Study of an Oil Industry," Sustainability, MDPI, vol. 8(9), pages 1-27, September.
    19. Bo-Wei Zhu & Jia-Rui Zhang & Gwo-Hshiung Tzeng & Shan-Lin Huang & Lei Xiong, 2017. "Public Open Space Development for Elderly People by Using the DANP-V Model to Establish Continuous Improvement Strategies towards a Sustainable and Healthy Aging Society," Sustainability, MDPI, vol. 9(3), pages 1-29, March.
    20. Juan Luis Nicolau, 2021. "Editorial of the special issue on “Sports and Tourism: Economic Impactsâ€," Tourism Economics, , vol. 27(3), pages 415-418, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1927-:d:744535. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.