A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention
Although sport commitment has received wide spread theoretical and empirical attention over the past 15 years, its application to adult sport participants has gone largely ignored. This study examined the determinants of adult tennis players' motivation to continue involvement using the sport commitment model (Scanlan, Carpenter, Schmidt, Simons, & Keeler, 1993) as a theoretical framework, and extended the model to participation frequency and purchase intention. Based on previous research using the sport commitment model, a revised direct/indirect model, in which enjoyment was the mediator of the relationships between determinants and level of commitment, was also tested. Data were gathered via a web-based questionnaire from community tennis association members (N = 537). Relationships among variables were tested and a comparison of models was tested using structural equation modelling. With the sport commitment model, personal investment, enjoyment, involvement opportunities, and social support were found to be significant predictors of sport commitment, while commitment significantly predicted participation frequency and purchase intention. Tests of the direct/indirect model indicate acceptable model fit, although not as good as the original model. However, this model suggests involvement alternatives and social constraints on tennis enjoyment. Results can be used to develop customer-oriented marketing strategies targeted for the adult tennis participant.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 10 (2007)
Issue (Month): 3 (November)
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
- Costa, Carla A. & Chalip, Laurence & Christine Green, B. & Simes, Caet, 2006. "Reconsidering the Role of Training in Event Volunteers' Satisfaction," Sport Management Review, Elsevier, vol. 9(2), pages 165-182, September.
When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:10:y:2007:i:3:p:253-278. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If references are entirely missing, you can add them using this form.