Digital Content Strategies
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Citations
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Cited by:
- Kretschmer, Tobias & Peukert, Christian, 2014.
"Video killed the radio star? Online music videos and digital music sales,"
LSE Research Online Documents on Economics
60276, London School of Economics and Political Science, LSE Library.
- Tobias Kretschmer & Christian Peukert, 2014. "Video Killed the Radio Star? Online Music Videos and Digital Music Sales," CEP Discussion Papers dp1265, Centre for Economic Performance, LSE.
- Peukert, Christian & Kretschmer, Tobias, 2014. "Video Killed the Radio Star? Online Music Videos and Digital Music Sales," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100530, Verein für Socialpolitik / German Economic Association.
- Zhi Li & De-qing Tan, 2017. "Two-Stage Dynamic Pricing and Advertising Strategies for Online Video Services," Discrete Dynamics in Nature and Society, Hindawi, vol. 2017, pages 1-8, October.
- Yi, Zelong & Li, Fan & Ma, Lijun, 2019. "The impact of distribution channels on trial-version provision with a positive network effect," Omega, Elsevier, vol. 85(C), pages 115-133.
- Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao, 2014. "How do firms make money selling digital goods online?," Marketing Letters, Springer, vol. 25(3), pages 331-341, September.
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More about this item
Keywords
Information Goods; Sampling; Content Pricing; Advertising; Dorfman-Steiner Condition; Pricing; Product Quality; Bayesian Learning; News Websites;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2013-03-09 (Industrial Competition)
- NEP-CUL-2013-03-09 (Cultural Economics)
- NEP-CWA-2013-03-09 (Central and Western Asia)
- NEP-ICT-2013-03-09 (Information and Communication Technologies)
- NEP-IPR-2013-03-09 (Intellectual Property Rights)
- NEP-MKT-2013-03-09 (Marketing)
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