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Organic food consumer in Romania

Author

Listed:
  • Dumea, Andrei-Cosmin
  • Andrei, Andreia Gabriela

Abstract

Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues (Childs and Polyzees, 1997; Zotos et al., 1999; Baltas, 2001; Fotopoulos and Krystallis, 2002). This study is attempted to gain knowledge about organic food consumer demographic characteristics and purchase behaviour of organic food in Romania. The research method used was online survey. A structured questionnaire was used which employed with true-false questions, multiple-choice questions and Likert scale questions. A convenience sample was used for this research.

Suggested Citation

  • Dumea, Andrei-Cosmin & Andrei, Andreia Gabriela, 2012. "Organic food consumer in Romania," MPRA Paper 36865, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:36865
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    File URL: https://mpra.ub.uni-muenchen.de/36865/1/MPRA_paper_36865.pdf
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    References listed on IDEAS

    as
    1. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
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    More about this item

    Keywords

    organic food; organic consumer; demographics profile;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D10 - Microeconomics - - Household Behavior - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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