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QR Codes Usage Approach In The Virtualized Consumption


  • Muntean, Mihaela
  • Mircea, Gabriela
  • Bazavan, Sandra


Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or direct access to any web address. All of these aspects already exist in any consumer’s life but in an unstructured process which now can be summarized by a single code scan, using a common camera based device. In this paper we determine whether the massive implementation of QR codes would accelerate virtualized consumption and perform towards profitability as a new strategic resource.

Suggested Citation

  • Muntean, Mihaela & Mircea, Gabriela & Bazavan, Sandra, 2012. "QR Codes Usage Approach In The Virtualized Consumption," MPRA Paper 41141, University Library of Munich, Germany, revised 27 Apr 2012.
  • Handle: RePEc:pra:mprapa:41141

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    References listed on IDEAS

    1. Muntean, Mihaela & Cabau, Liviu Gabriel, 2011. "Business Intelligence Approach In A Business Performance Context," MPRA Paper 29914, University Library of Munich, Germany.
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    Cited by:

    1. Teodora Vătuiu & Mioara Udrică & Naiana Tarcă, 2013. "Cloud Computing Technology - Optimal Solution for Efficient Use of Business Intelligence and Enterprise Resource Planning Applications," Journal of Knowledge Management, Economics and Information Technology,, vol. 3(6), pages 1-28, December.
    2. Muntean, Mihaela, 2012. "Theory and Practice in Business Intelligence," MPRA Paper 41359, University Library of Munich, Germany, revised 15 Sep 2012.

    More about this item


    QR code; consumption; barcode; virtualization; market behavior;

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • E20 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - General (includes Measurement and Data)

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