I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers
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References listed on IDEAS
- B. Bartikowski & Jean-Louis Chandon & Brigitte Muller, 2010. "Mesurer la confiance des internautes : adaptation de McKnight, Choudhury and Kacmar," Post-Print hal-00963558, HAL.
- Moon, Youngme, 2000. " Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers," Journal of Consumer Research, Oxford University Press, vol. 26(4), pages 323-339, March.
More about this item
Keywordsblog; private life; perceived disclosure of private life; confidence; routes to persuasion;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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