The Applicability of the Behavioral Market Segmentation Theory in Transport Networks
The contemporary economic environment requires new strategies and solutions on how to manage the current key problems that the modern society is facing. This paper presents an inquiry of the Behavioral Market Segmentation Theory applied in the transport sector. We explain how certain groups of people can have various types of behavior regarding different means of transport. The study of the consumer behavior represents an important part for developing new ways on improving the services provided by the transport companies and highlighting the progress of the intelligent transport systems.
Volume (Year): XIII (2013)
Issue (Month): 1 (May)
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