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Un estudio sobre la gestión comunicativa en las cooperativas españolas
[A study on communication management in Spanish cooperatives]

Author

Listed:
  • Pedro Pablo Marín Dueñas

    (Universidad de Cádiz, España.)

  • Diego Gómez Carmona

    (Universidad de Cádiz, España.)

Abstract

Partiendo de la premisa de que la actividad comunicativa es un factor clave en el desempeño organizacional este trabajo de investigación analiza la gestión que las cooperativas españolas hacen de su comunicación. Dada la relevancia que estas organizaciones tienen para el desarrollo económico y social del país y la escasez de estudios que abordan este tema, se ha considerado de importancia desarrollar este estudio para determinar si las cooperativas han asumido la comunicación como una herramienta relevante para su desarrollo y si gestionan la misma de una manera adecuada. Para ello se ha aplicado la metodología cuantitativa de la encuesta a una muestra de 338 cooperativas españolas. De los resultados se desprende que las cooperativas, si bien aún no se encuentran en una fase avanzada en cuanto a la gestión de comunicación que realizan si que presentan algunos aspectos en su gestión que permiten ser optimistas de cara al futuro.

Suggested Citation

  • Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021. "Un estudio sobre la gestión comunicativa en las cooperativas españolas [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538.
    • Handle: RePEc:ucm:reveco:y:2021:i:139:p:e78538
    DOI: 10.5209/reve.78538
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    More about this item

    Keywords

    Comunicación empresarial; Planificación; Gestión comunicativa.;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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