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CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES

Author

Listed:
  • Mihaela BENDIC (RADU)

    (Valahia University of Târgoviște)

  • Irina BARBU (SIMIONESCU)

    (Valahia University of Târgoviște)

Abstract

The global competitive work context, its dynamically changing environment, has accelerated the need for creative problem solving. Creativity and innovation are essential both for the success of companies and for the well-being of those who work in companies. We live in a world of technological and business turmoil where innovation can make the difference between survival and disaster. At the organizational level, innovation is essential, because it can ensure survival on the market, it offers new opportunities, in conditions of increased competition. Currently, the international economic context is characterized by change and the constant need for adaptation. Based on these considerations, we try to answer the question: how can innovation activities influence the competitiveness of SMEs in the current economic environment?

Suggested Citation

  • Mihaela BENDIC (RADU) & Irina BARBU (SIMIONESCU), 2020. "CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 44, pages 17-24, July.
    • Handle: RePEc:cmj:interc:y:2020:i:44:p:17-24
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    More about this item

    Keywords

    Creativity; Innovation; Competitive advantage;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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