Thoughts on the Chameleon Consumer and the Chaotic Marketing
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Keywordsmarketing; postmodernism; opportunism; values; flexibility; fluidity;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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