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Market orientation – a pertinent solution in reevaluating traditional marketing

Author

Listed:
  • Luminita Zait
  • Laura Timiras
  • Bogdan Nichifor

Abstract

This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

Suggested Citation

  • Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010. "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
  • Handle: RePEc:bac:fsecub:10-15-86
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    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2010/20101586.pdf
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    References listed on IDEAS

    as
    1. Cravens, David W. & Shipp, Shannon H., 1991. "Market-driven strategies for competitive advantage," Business Horizons, Elsevier, vol. 34(1), pages 53-61.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Marketing; market orientation; evaluating methods;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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