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Markets and Constituencies: An Alternative View of the Marketing Concept

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  • Kimery, Kathryn M.
  • Rinehart, Shelley M.

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  • Kimery, Kathryn M. & Rinehart, Shelley M., 1998. "Markets and Constituencies: An Alternative View of the Marketing Concept," Journal of Business Research, Elsevier, vol. 43(3), pages 117-124, November.
    • Handle: RePEc:eee:jbrese:v:43:y:1998:i:3:p:117-124
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    References listed on IDEAS

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    1. Sachs, William S. & Benson, George, 1978. "Is it time to discard the marketing concept?," Business Horizons, Elsevier, vol. 21(4), pages 68-74, August.
    2. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
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    2. Cabrera-Suárez, M. Katiuska & de la Cruz Déniz-Déniz, Mª & Martín-Santana, Josefa D., 2011. "Familiness and market orientation: A stakeholder approach," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 34-42, March.
    3. Oladejo M.O & Yinus S.O & Tajudeen Sanni & Akintunde Hakeem A., 2024. "Effect of Electronic Marketing Practice on Service Satisfaction and Legal Framework in Nigeria Banking Sector," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 439-449, June.
    4. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    5. Gi-Du Kang & Jeffrey James, 2007. "Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation," Journal of Business Ethics, Springer, vol. 73(3), pages 301-318, July.

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