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Market-Driven Management: A Critical Literature Review

Author

Listed:
  • Niccolo' Gordini

    () (University of Milan-Bicocca)

Abstract

In global markets corporations adopt a market-driven approach which takes the form of careful monitoring of the competition and skill in understanding the market, the operators who work on it, their key characteristics and their products, in order to choose the most suitable course of action, thanks to better and faster understanding of what is being achieved in the extended market space. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.

Suggested Citation

  • Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  • Handle: RePEc:sym:journl:155:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl155.pdf
    File Function: First version, 2010
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    2. Silvio M. Brondoni, 2008. "Market-Driven Management, Competitive Space and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    3. Daniela Salvioni, 2008. "Market-Driven Management and Corporate Governance," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    4. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    5. Daniela Salvioni, 2005. "Corporate Governance, Management Control and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
    6. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.

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