Demand Bubbles, Virtual Communities and Market Potential
A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.
Volume (Year): (2003)
Issue (Month): 2 Marketing Research and Global Markets ()
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References listed on IDEAS
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- Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
- Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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