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Corporate Responsibility in Scarcity Economy. The Olivetti Case

Author

Listed:
  • Elisa Arrigo

    () (University of Milano-Bicocca)

Abstract

Corporate responsibility tends to take different forms in relation to the different competitive conditions in which a company operates. The purpose of the paper is to analyse corporate responsibility in scarcity economy, with demand largely exceeding supply. In this situation, corporate responsibility, in the main, seeks profitability as the primary goal. The Olivetti case is analyzed to show how the conditions of company wellbeing simply reflect corporate social responsibility, where company growth is directly associated with the development of relations within the local environment as well as social relations.

Suggested Citation

  • Elisa Arrigo, 2003. "Corporate Responsibility in Scarcity Economy. The Olivetti Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  • Handle: RePEc:sym:journl:45:y:2003:i:1
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl45.pdf
    File Function: First version, 2003
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    References listed on IDEAS

    as
    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    2. Davis, Keith, 1967. "Understanding the social responsibility puzzle," Business Horizons, Elsevier, vol. 10(4), pages 45-50.
    3. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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