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Market-Driven Management, Competitive Customer Value and Global Networks

Author

Listed:
  • Silvio M. Brondoni

    () (University of Milan-Bicocca)

Abstract

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors'). In global over-supplied markets, a firm's success is conditioned rather by the intensity of the presence and by the level of sophistication of intangible corporate asset; in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate culture.

Suggested Citation

  • Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  • Handle: RePEc:sym:journl:128:y:2009:i:1
    as

    Download full text from publisher

    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl128.pdf
    File Function: First version, 2009
    Download Restriction: no

    References listed on IDEAS

    as
    1. Daniela Salvioni, 2002. "Transparency Culture and Financial Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
    2. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
    3. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
    4. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    5. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    6. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    7. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    8. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    2. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
    3. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    4. Paolo Rizzi & Fabio Campanini & Serena Costa, 2012. "Hybrid Innovation. The Italian Machine Tool Industry Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 45-56.
    5. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    6. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    7. Silvio M. Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

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