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Ouverture de 'Corporate Culture and Market Complexity'

Author

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  • Silvio M. Brondoni

    () (University of Milan-Bicocca)

Abstract

The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It permeates all aspects of organizational life in relationships with the external environment (customers, intermediaries and competitors) and especially within the organisation. Globalisation pushes toward a corporate culture aimed at competition, and encourages the development of communication and information flows, de-centralised manufacturing and operational responsibility.

Suggested Citation

  • Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
  • Handle: RePEc:sym:journl:27:y:2002:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl27.pdf
    File Function: First version, 2002
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    References listed on IDEAS

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    1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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