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Strategic Marketing Revisited after September 11


  • Jean Jacques Lambin

    () (University of Milano-Bicocca)


Within the globalised economy, strategic marketing remains the best mechanism to adjust demand to supply, but it also triggers a virtuous circle of economic and social development, reinforced today by the social, cultural and technological changes observed in the market. These evolutions in the interconnected global economy create grounds for optimism in that they are contributing to a more democratic and transparent market economy, based on new values. In this new environment, national and supranational authorities have a key role to play: to monitor and to control the initiatives taken to meet emerging needs in order to reconcile market efficiency with the imperatives of a social vision.

Suggested Citation

  • Jean Jacques Lambin, 2002. "Strategic Marketing Revisited after September 11," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  • Handle: RePEc:sym:journl:17:y:2002:i:1

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    References listed on IDEAS

    1. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
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