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Economic Development And Marketing Strategies: A Comparative Lens

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  • Ravi Sarathy
  • Elitsa R. Banalieva

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  • Ravi Sarathy & Elitsa R. Banalieva, 2014. "Economic Development And Marketing Strategies: A Comparative Lens," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
  • Handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:162
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    References listed on IDEAS

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    1. János Kornai, 2014. "The soft budget constraint," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 64(supplemen), pages 25-79, November.
    2. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    3. Konstantin A. Kholodilin & Aleksey Oshchepkov & Boriss Siliverstovs, 2012. "The Russian Regional Convergence Process," Eastern European Economics, Taylor & Francis Journals, vol. 50(3), pages 5-26, May.
    4. Kwok Tong Soo, 2008. "From Licence Raj to Market Forces: The Determinants of Industrial Structure in India after Reform," Economica, London School of Economics and Political Science, vol. 75(298), pages 222-243, May.
    5. Nebojsa Stojcic & Iraj Hashi & Shqiponja Telhaj, 2013. "Restructuring and Competitiveness," Eastern European Economics, Taylor & Francis Journals, vol. 51(4), pages 84-107, July.
    6. Karsten Staehr, 2011. "Democratic and Market-Economic Reforms in the Postcommunist Countries," Eastern European Economics, Taylor & Francis Journals, vol. 49(5), pages 5-28, September.
    7. Kornai, Janos, 1992. "The Socialist System: The Political Economy of Communism," OUP Catalogue, Oxford University Press, number 9780198287766.
    8. Kornai, Janos, 1980. "The Dilemmas of a Socialist Economy: The Hungarian Experience," Cambridge Journal of Economics, Oxford University Press, vol. 4(2), pages 147-157, June.
    9. Desai, Padma & Bhagwati, Jagdish, 1975. "Socialism and Indian economic policy," World Development, Elsevier, vol. 3(4), pages 213-221, April.
    10. Naudé, Wim, 2011. "Entrepreneurship is Not a Binding Constraint on Growth and Development in the Poorest Countries," World Development, Elsevier, vol. 39(1), pages 33-44, January.
    11. Wenyu Dou & Hairong Li & Nan Zhou & Chenting Su, 2010. "Exploring relationship satisfaction between global professional service firms and local clients in emerging markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(7), pages 1198-1217, September.
    12. Ashok Kotwal & Bharat Ramaswami & Wilima Wadhwa, 2011. "Economic Liberalization and Indian Economic Growth: What's the Evidence?," Journal of Economic Literature, American Economic Association, vol. 49(4), pages 1152-1199, December.
    13. Appiah-Adu, Kwaku, 1999. "The impact of economic reform on business performance: A study of foreign and domestic firms in Ghana," International Business Review, Elsevier, vol. 8(4), pages 463-486, August.
    14. John Williamson, 2004. "The strange history of the Washington consensus," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 27(2), pages 195-206.
    15. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    16. Mariusz-Jan Radlo, 2012. "Emerging Multinationals and Outward FDI Development," Eastern European Economics, Taylor & Francis Journals, vol. 50(2), pages 59-84, March.
    17. Wen-Shinn Low & Soo-May Cheng, 2009. "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 14(1), pages 86-104.
    18. Josef C. Brada & Inderjit Singh & Adám Török, 1994. "Firms Afloat and Firms Adrift: Hungarian Industry and the Economic Transition," Eastern European Economics, Taylor & Francis Journals, vol. 32(1), pages 1-104, February.
    19. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
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    Cited by:

    1. Trąpczyński, Piotr & Banalieva, Elitsa R., 2016. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms," Journal of World Business, Elsevier, vol. 51(5), pages 826-842.

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