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Marketing

Editor

Listed:
  • Stanley C. Hollander
  • Kathleen M. Rassuli

Abstract

The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US.

Suggested Citation

  • Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
  • Handle: RePEc:elg:eebook:512
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    File URL: http://www.e-elgar.com/shop/isbn/9781852786014
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    Keywords

    Business and Management;

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