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Market-Driven Management and Intangible Assets in Global Television Set Manifacturers

Author

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  • Patrizia Silvestrelli

    (University of Macerata)

Abstract

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

Suggested Citation

  • Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manifacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    • Handle: RePEc:sym:journl:153:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl153.pdf
    File Function: First version, 2010
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    References listed on IDEAS

    as
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