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Innovation and Market-Driven Management in Fast Fashion Companies

  • Elisa Arrigo

    ()

    (University of Milan-Bicocca)

Registered author(s):

    In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl153.pdf
    File Function: First version, 2010
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    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management DOI: http://dx.doi.org/10.4468/2010.2.06arrigo.

    Volume (Year): (2010)
    Issue (Month): 2 Intangible Assets & Global Competition ()
    Pages:

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    Handle: RePEc:sym:journl:153:y:2010:i:2
    Contact details of provider: Web page: http://www.unimib.it/symphonya

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    1. Roberto Cafferata, 2009. "Competitive Advantage and Internationalization of Italian Small and Medium-Sized Manufacturing Firms," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 1.
    2. repec:sym:journl:22:y:2008:i:2 is not listed on IDEAS
    3. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    4. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    5. repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
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