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Market-Driven Management: A Critical Literature Review

Author

Listed:
  • Niccolo' Gordini

    (University of Milan-Bicocca)

Abstract

In global markets corporations adopt a market-driven approach which takes the form of careful monitoring of the competition and skill in understanding the market, the operators who work on it, their key characteristics and their products, in order to choose the most suitable course of action, thanks to better and faster understanding of what is being achieved in the extended market space. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.

Suggested Citation

  • Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    • Handle: RePEc:sym:journl:154:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl154.pdf
    File Function: First version, 2010
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    References listed on IDEAS

    as
    1. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    2. Silvio Brondoni, 2008. "Ouverture de "Market-Driven Management and Global Markets - 1"," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    4. Antonella Zucchella & Antonio Majocchi, 2008. "Global Entrepreneurship and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    5. Flavio Gnecchi, 2009. "Market-Driven Management, Market Space and Value Proposition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    6. Silvio M. Brondoni, 2009. "Ouverture de 'Market-Driven Management and Competitive Customer Value - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    7. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 2'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    8. Silvio M. Brondoni, 2008. "Ouverture de "Market-Driven Management and Global Markets - 2"," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    9. Daniela Salvioni, 2008. "Market-Driven Management and Corporate Governance," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    10. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    11. Jean Jacques Lambin, 2009. "Capitalism and Sustainable Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    12. Daniela Salvioni, 2005. "Corporate Governance, Management Control and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
    13. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    14. Silvio M. Brondoni & Fabio Musso, 2010. "Ouverture de 'Marketing Channels and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
    15. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Network," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    16. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    17. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    18. Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
    19. Margherita Corniani, 2005. "Market, Demand Segments and Demand Bubbles," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
    20. Carlo Vallini & Christian Simoni, 2009. "Market-Driven Management as Entrepreneurial Approach," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    21. Daniela Salvioni, 2005. "Corporate Governance, Management Control and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
    22. Daniela Salvioni, 2008. "Market-Driven Management and Corporate Governance," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    23. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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