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Innovation and Market-Driven Management in Fast Fashion Companies

Author

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  • Elisa Arrigo

    (University of Milan-Bicocca)

Abstract

In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success.

Suggested Citation

  • Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    • Handle: RePEc:sym:journl:152:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl152.pdf
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    References listed on IDEAS

    as
    1. Susana Garrido Azevedo & João Ferreira, 2009. "RFID Technology in Retailing: An Exploratory Study on Fashion Apparels," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(1), pages 7-22, February.
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    4. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    5. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    6. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Network," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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    Cited by:

    1. Riccardo Cappellin & Silvio M. Brondoni, 2011. "Ouverture de 'Global Cities and Knowledge Management - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    2. Francesco Perrini & Clodia Vurro, 2013. "Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    3. Dashu Wang & Veronica Scuotto, 2012. "Innovation, Second Mover and Network System," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Innovat, pages 66-76.
    4. Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global , pages 48-59.

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