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The Cost of Managing Intangibles in Global Markets

Author

Listed:
  • Margherita Corniani

    () (University of Milan-Bicocca)

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

Suggested Citation

  • Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  • Handle: RePEc:sym:journl:152:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl152.pdf
    File Function: First version, 2010
    Download Restriction: no

    References listed on IDEAS

    as
    1. Susana Garrido Azevedo & João Ferreira, 2009. "RFID Technology in Retailing: An Exploratory Study on Fashion Apparels," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(1), pages 7-22, February.
    2. repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
    3. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Francesco Perrini & Clodia Vurro, 2013. "Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
    2. Dashu Wang & Veronica Scuotto, 2012. "Innovation, Second Mover and Network System," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Innovat, pages 66-76.
    3. Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global , pages 48-59.

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