Ouverture de 'Marketing Channels and Global Markets'
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References listed on IDEAS
- Thomas, Douglas J. & Griffin, Paul M., 1996. "Coordinated supply chain management," European Journal of Operational Research, Elsevier, vol. 94(1), pages 1-15, October.
- Olhager, Jan, 2003. "Strategic positioning of the order penetration point," International Journal of Production Economics, Elsevier, vol. 85(3), pages 319-329, September.
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- Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
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KeywordsMarketing Channels; Global Markets; Over-Supply; Channel Innovation; Consumer Behaviour; Retail Financial Services DOI:http://dx.doi.org/10.4468/2010.1.01ouverture;
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