IDEAS home Printed from https://ideas.repec.org/a/sym/journl/117y2008i1.html
   My bibliography  Save this article

Push and Pull Policy in Market-Driven Management

Author

Listed:
  • Margherita Corniani

Abstract

Push and pull policies identify the different logics that underpin the relationship between a business and its final demand. Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market and go towards the company. Push and pull policies identify processes regarding project, production and distribution activities but also communication flows. This two policies differ for costs, and for their ability to adapt to the various competitive dynamics. In global dynamic markets, in over supply conditions, push and pull policies can be integrated to maximize the advantages of scale and the competitiveness of fast and personalized market reactions.

Suggested Citation

  • Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    • Handle: RePEc:sym:journl:117:y:2008:i:1
    as

    Download full text from publisher

    File URL: https://symphonya.unicusano.it/article/view/2008.1.05corniani
    File Function: First version, 2008
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Thorsten Blecker & Nizar Abdelkafi, 2006. "Mass Customization: State-of-the-Art and Challenges," International Series in Operations Research & Management Science, in: Thorsten Blecker & Gerhard Friedrich (ed.), Mass Customization: Challenges and Solutions, chapter 0, pages 1-25, Springer.
    2. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
    3. Philip G Brabazon & Bart MacCarthy, 2006. "Order Fulfillment Models for the Catalog Mode of Mass Customization — A Review," International Series in Operations Research & Management Science, in: Thorsten Blecker & Gerhard Friedrich (ed.), Mass Customization: Challenges and Solutions, chapter 0, pages 211-232, Springer.
    4. Taylor, Frederick Winslow, 1911. "The Principles of Scientific Management," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number taylor1911.
    5. Olhager, Jan, 2003. "Strategic positioning of the order penetration point," International Journal of Production Economics, Elsevier, vol. 85(3), pages 319-329, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sabina Riboldazzi, 2010. "Retail Policies in the Global Gasoline Market," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    2. Maria Emilia Garbelli, 2008. "Market-Driven Management, Competitive Markets and Performance Metrics," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Market-.
    3. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    4. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    5. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    6. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    7. Silvio Mario Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Networks e boutiques di management consulting nei mercati globali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(2), pages 181-199.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alina Mirela Teacu (Parincu), 2019. "Neuromanagement – the Impact of Neuroscience on the Organizational Performance," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 487-493.
    2. Giada Baldessarelli & Nathalie Lazaric & Michele Pezzoni, 2022. "Organizational routines: Evolution in the research landscape of two core communities," Post-Print halshs-03718851, HAL.
    3. Michel Anteby & Curtis K. Chan, 2018. "A Self-Fulfilling Cycle of Coercive Surveillance: Workers’ Invisibility Practices and Managerial Justification," Organization Science, INFORMS, vol. 29(2), pages 247-263, April.
    4. David Vallat, 2015. "Une alternative au dualisme État-Marché : l’économie collaborative, questions pratiques et épistémologiques," Working Papers halshs-01249308, HAL.
    5. Jeremy Atack & Robert A. Margo & Paul Rhode, 2020. "‘Mechanization Takes Command’: Inanimate Power and Labor Productivity in Late Nineteenth Century American Manufacturing," NBER Working Papers 27436, National Bureau of Economic Research, Inc.
    6. Ethan Ilzetzki & Saverio Simonelli, 2017. "Measuring Productivity Dispersion: Lessons From Counting One-Hundred Million Ballots," CSEF Working Papers 483, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
    7. Alpenberg, Jan & Paul Scarbrough, D., 2018. "Trust and control in changing production environments," Journal of Business Research, Elsevier, vol. 88(C), pages 527-534.
    8. Fracarolli Nunes, Mauro & Lee Park, Camila & Shin, Hyunju, 2021. "Corporate social and environmental irresponsibilities in supply chains, contamination, and damage of intangible resources: A behavioural approach," International Journal of Production Economics, Elsevier, vol. 241(C).
    9. François Silva & Charles-Philippe Mourgues, 2020. "Les managers : mercenaires ou missionnaires," Post-Print hal-03083893, HAL.
    10. Udo Milkau, 2017. "Risk Culture during the Last 2000 Years—From an Aleatory Society to the Illusion of Risk Control," IJFS, MDPI, vol. 5(4), pages 1-20, December.
    11. N. I. Fisher & V. N. Nair, 2009. "Quality management and quality practice: Perspectives on their history and their future," Applied Stochastic Models in Business and Industry, John Wiley & Sons, vol. 25(1), pages 1-28, January.
    12. Diwas Singh KC & Bradley R. Staats, 2012. "Accumulating a Portfolio of Experience: The Effect of Focal and Related Experience on Surgeon Performance," Manufacturing & Service Operations Management, INFORMS, vol. 14(4), pages 618-633, October.
    13. Lise Arena & Anthony Hussenot, 2021. "From Innovations at Work to Innovative Ways of Conceptualizing Organization: A Brief History of Organization Studies," Post-Print hal-03290300, HAL.
    14. repec:awi:wpaper:0421 is not listed on IDEAS
    15. Jammernegg, Werner & Reiner, Gerald, 2007. "Performance improvement of supply chain processes by coordinated inventory and capacity management," International Journal of Production Economics, Elsevier, vol. 108(1-2), pages 183-190, July.
    16. Vimpari, Jussi & Junnila, Seppo, 2017. "Evaluating decentralized energy investments: Spatial value of on-site PV electricity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 70(C), pages 1217-1222.
    17. Bloom, Nick & Manova, Kalina & Teng Sun, Stephen & Van Reenen, John & Yu, Zhihong, 2018. "Managing trade: evidence from China and the US," LSE Research Online Documents on Economics 88703, London School of Economics and Political Science, LSE Library.
    18. Tsoukias, Alexis, 2008. "From decision theory to decision aiding methodology," European Journal of Operational Research, Elsevier, vol. 187(1), pages 138-161, May.
    19. Samuel JUBÉ, 2020. "Labour and international accounting standards: A question of social justice," International Labour Review, International Labour Organization, vol. 159(1), pages 95-115, March.
    20. Robert J. Bennett & Harry Smith & Piero Montebruno & Carry van Lieshout, 2022. "Changes in Victorian entrepreneurship in England and Wales 1851-1911: Methodology and business population estimates," Business History, Taylor & Francis Journals, vol. 64(7), pages 1211-1243, September.
    21. Natalia Szozda & Artur Świerczek, 2022. "Upstream and downstream dyad governance within the network structures: Creating supply chain governance for the customized products," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 873-898, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sym:journl:117:y:2008:i:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Silvio M. Brondoni (email available below). General contact details of provider: https://www.unicusano.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.