Retail Policies in the Global Gasoline Market
The global motor fuel market is dominated by the oil companies (NOC : National Oil Companies and IOC : International Oil Companies) which control the raw material and manage stable alliances designed to monitor the various stages of the fuel supply chain. Where distribution is concerned, the large oil companies are being threatened by the expansion of large retailers which, particularly in certain European countries, now occupy important positions.
Volume (Year): (2010)
Issue (Month): 1 Marketing Channels and Global Markets ()
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- Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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