Shopping Centres and Intangible Consumption in Global Cities
In global markets, shopping centres are becoming important agents, defining the kind and quality of intangible features of supplies, not only establishing the assortments, but also affecting the consumption behaviour atmosphere that they determine in all its aspects. In this way, shopping malls are responsible for the quality of the intangible consumption process which has a profound impact on people and on the community that people live in. That is why shopping centres, both physical and virtual (i.e. e-commerce sites and other kinds of virtual marketplaces), are significant in big towns, where commercial density is high. By defining the intangible aspects of consumption, shopping centres determine the development of a particular geographical area (normally surrounding a big city) because they are able to concentrate demand, and they play an active role in establishing the choice alternatives, which means forging the consumption habits and expectations of populations and cities.
Volume (Year): (2011)
Issue (Month): 1 Global Cities and Knowledge Management - 1 ()
|Contact details of provider:|| Web page: http://www.unimib.it/symphonya |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
When requesting a correction, please mention this item's handle: RePEc:sym:journl:160:y:2011:i:1. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini)
If references are entirely missing, you can add them using this form.