Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case
The organization of modern economy is struggling with its structural complexity. The intention of this article is to focus on the role assumed by the 'competencies method' in reference to development of human resources and its management in Market-Driven organizations. The application of such objective will be discussed afterwards by analyzing 'the competencies method' in multinational companies. In the Unilever case, 'the competencies method' is supposed to delineate operative solutions concerning co-evolutionary relation between strategies and management development practices.
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- Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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