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Integrated Commercial Activities and Intangible Consumption in Cities Development


  • Roberta Tresca

    () (University of Chieti-Pescara 'G.D'Annunzio')


The transformations taking place in consumers' behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.

Suggested Citation

  • Roberta Tresca, 2011. "Integrated Commercial Activities and Intangible Consumption in Cities Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
  • Handle: RePEc:sym:journl:162:y:2011:i:1

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    References listed on IDEAS

    1. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
    2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Eamonn D'Arcy & Geoffrey Keogh, 1998. "Territorial Competition and Property Market Process: An Exploratory Analysis," Urban Studies, Urban Studies Journal Limited, vol. 35(8), pages 1215-1230, July.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 132-140, September.
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