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The Cost of Managing Intangibles in Global Markets

Author

Listed:
  • Margherita Corniani

    (University of Milan-Bicocca)

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

Suggested Citation

  • Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  • Handle: RePEc:sym:journl:151:y:2010:i:2
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl151.pdf
    File Function: First version, 2010
    Download Restriction: no
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    References listed on IDEAS

    as
    1. Emilio Zito, 2009. "From Brand Management to Global Business Management in Market-Driven Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Felicia Levy & Michael R. Duffey, 2007. "A review of existing methods to quantify intangible assets," International Journal of Accounting, Auditing and Performance Evaluation, Inderscience Enterprises Ltd, vol. 4(4/5), pages 382-399.
    4. Silvio Brondoni, 2000. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    5. Fabio Albanese, 2001. "Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Silvio M. Brondoni, 2012. "Innovation and Imitation: Corporate Strategies for Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 10-24.
    2. Francesca Gennari, 2019. "How to Lead the Board of Directors to a Sustainable Development of Business with the CSR Committees," Sustainability, MDPI, vol. 11(24), pages 1-17, December.
    3. Daniela M. Salvioni & Alex Almici, 2020. "Transitioning Toward a Circular Economy: The Impact of Stakeholder Engagement on Sustainability Culture," Sustainability, MDPI, vol. 12(20), pages 1-30, October.
    4. Margherita Corniani, 2012. "Innovation, Imitation and Competitive Value Analysis," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Innovat, pages 37-52.

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