The Cost of Managing Intangibles in Global Markets
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Emilio Zito, 2009. "From Brand Management to Global Business Management in Market-Driven Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
- Felicia Levy & Michael R. Duffey, 2007. "A review of existing methods to quantify intangible assets," International Journal of Accounting, Auditing and Performance Evaluation, Inderscience Enterprises Ltd, vol. 4(4/5), pages 382-399.
- Silvio Brondoni, 2000. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
- Fabio Albanese, 2001. "Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Silvio M. Brondoni, 2012. "Innovation and Imitation: Corporate Strategies for Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 10-24.
- Francesca Gennari, 2019. "How to Lead the Board of Directors to a Sustainable Development of Business with the CSR Committees," Sustainability, MDPI, vol. 11(24), pages 1-17, December.
- Daniela M. Salvioni & Alex Almici, 2020. "Transitioning Toward a Circular Economy: The Impact of Stakeholder Engagement on Sustainability Culture," Sustainability, MDPI, vol. 12(20), pages 1-30, October.
- Margherita Corniani, 2012. "Innovation, Imitation and Competitive Value Analysis," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Innovat, pages 37-52.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
- Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
- Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Giuseppe Varchetta, 2001. "Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
- Roberta Tresca, 2011. "Integrated Commercial Activities and Intangible Consumption in Cities Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
- Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
- Maria E. Garbelli, 2002. "Over-Supply and Manufacturing Localization," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Emanuela Tesser, 2002. "Business-to-Consumer Multi-Channel Distribution Policies: from Marketplace to Market-Space Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
- Silvio M. Brondoni, 2011. "Global Networks, Knowledge Management and World Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
- Federica Codignola, 2003. "The Art Market, Global Economy and Information Transparency," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
- Giuseppe Cappiello, 2012. "Fair play: il concetto di equit? nella prospettiva dello scambio di mercato," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2012(3), pages 337-355.
- Margherita Corniani, 2011. "Shopping Centres and Intangible Consumption in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
- Silvio Mario Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
- Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
- Olaleke Oluseye Ogunnaike & Oladele Joseph Kehinde & Oluwadamilola Oluwatosin Omoyayi & Oluwamakinde Oluwamayowa Popoola & Andrew Amoruwa, 2017. "Conceptualization of the Relationship between Brand Equity and Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 403-408.
- Elisa Arrigo, 2003. "Corporate Responsibility in Scarcity Economy. The Olivetti Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
More about this item
Keywords
Intangible Assets; Global Competition; Brand; Brand Equity Patent; Trademark;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sym:journl:151:y:2010:i:2. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Niccolo Gordini (email available below). General contact details of provider: http://www.unimib.it/symphonya .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.