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Global Markets and Market-Space Competition

  • Silvio M. Brondoni

    ()

    (University of Milano-Bicocca)

Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors. Competition practices are further revolutionized, as they must take into account:saturated markets, and time-based competition. Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of satisfaction required by customers is known.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl18.pdf
File Function: First version, 2002
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Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2002)
Issue (Month): 1 Market-Space Management ()
Pages:

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Handle: RePEc:sym:journl:18:y:2002:i:1
Contact details of provider: Web page: http://www.unimib.it/symphonya

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  1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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